October 2015

October 2015

 Methuselah news. Groan and moan about growing older, says Yale, and you just might not have to endure that condition for long. Those who see aging in terms of decline and disability actually bring on illness, says the School of Public Health.

How Mark Zuckerberg is different from, say, Steinmetz. There is something curiously fraudulent about casting the Tee-shirts of Silicon Valley in the same mode as authentic inventive genius. Edison, Tesla, Archimedes – they all create. The Tees (you can’t call them suits) simply find new things to do with creations. They’re like small boys who find that a cherry bomb makes its best noise when lobbed into a toilet, where it displaces more water than Pudgy cannonballing into the community pool.

 You might start with the first sentence of this paragraph. Yes, shamrocks have three leaves, composers write trio sonatas, and popular belief holds that good (and bad) things come in threes. Is that why writers and speakers do everything in threes even when two examples will do? Check it out next time you read something longer than a tweet.

 If you’re happy and you know it…kindly do let us know. A new online survey of Dubai residents might give a new definition to the term “hands-on.” Are you happy, unhappy, or indifferent? Careful with your answer: you may get a call (or a text) from the government – the police, precisely – asking why you are not thrilled. Dubai aims to become one of the world’s 10 happiest cities by 2021 (whether its citizens like it or not).

 Recession doom looms! It may take a while. On the subject of negative thoughts, “Recession coming,” says The Washington Post this week, casting its glance worldwide but mostly at China.  Our own look at headlines in recent years finds: “Recession coming in 2013.”  “Recession due in 2014.” Then there’s “Recession predicted in 2010” (the Great Recession ended the previous June).  Author Chuck Palahniuk provides a useful reaction: “When did the future switch from being a promise to being a threat?”

 No dogs or negative thoughts allowed. No matter what your age, if you Think “Thanks” – i.e., entertain a single grateful thought – there’s no room for anything else, cranially speaking. Not even negative thoughts, the enemies that live within us all. Try it.

 Quote to note: “People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.” – David Brooks

Thanks for reading,


This month, we began crisis work with two law firms and a private educational institution – all of them located elsewhere. We also began work on two annual reports – the first for one of the largest cancer institutes in the country and the second for a nonprofit client, along with a series of print ads. As always, we’re grateful.



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