February 2008

February 2008

February 2008

Too many authors purportedly writing about the state of the economy are really writing about the state of their
own nerves or personal politics or both. They’re not speculative about a recession; they’re clamoring for one.

And the Winner is…The American Dialect Society has designated “subprime” as the 2007 Word of the Year.
The word, an adjective meaning risky or less than ideal, was chosen because of the public’s fascination with the
country’s mortgage situation.

The New York Times recently reported the number of Avian flu cases in humans fell for the first time since it
became a global threat—along with health warnings calling it a pandemic. The CDC, World Health
Organization (WHO) and National Institutes of Health (NIH) have informed us that spread of the virus from
person to person is rare and a vaccine is being developed. However, the strain, which first emerged in Asia in
2003, has mutated into hundreds of variants and has emerged in 60 countries. Clearly, we are more prepared,
but are we prepared?

Walking to Talk. Tired of wasting precious conference call time charging your Blackberry? Looking to shed a
few pounds? Well, imagine if one minute of walking could provide you with up to 10 minutes of talk time.
University of Michigan professor Arthur Kuo’s research team has created a new knee brace, weighing about 1.6
kilograms, that stores the residual energy a person creates while walking and then uses that energy to power
devices like cell phones. Talk about killing two birds with one stone.

How Much is Too Much? Manufacturer Steelcase introduces the Rolls Royce of workstations. The
Walkstation is a computer desk with a built-in treadmill, and it is definitely built for multi-taskers. The
company’s website advertises it as being “designed to bring healthy habits to sedentary workers while they are
actually working.” Is this the only viable solution for workers destined to consume junk food during busy 8 to
12 hour workdays?

Crunching Numbers is Fun. How do you wrap your head around the big figures? The 2009 budget proposed
this week by President Bush weighs in at $3.1 trillion. But just how large is a trillion, anyway? According to a
report on NPR, $1 trillion would be enough money to buy about a 1,000 boxes of Girl Scout cookies for every
person in the United States. Mmmm. A trillion barrels of oil would — at current consumption levels — fuel the
world for about 33 years. Imagining numbers in terms like these should certainly enable you to attack the
figures with new zest.

Quote to note: “Why do you sit there looking like an envelope without any address on it?”—Mark Twain

In 2007, The Ledlie Group expanded its client list to include 34 new companies and firms. What did we do for them? Helped solve their problems using what we know best—words.

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