August 2008

August 2008

August 2008

Pinocchio’s strings. According to neuroscientists, a false message can easily stick to your brain because memories go from short to long-term locations and you forget the source. As the source is forgotten, the message and its implications gain strength. A false statement gains credibility if repeated over and over. Campaign strategists, including Adolf Hitler, have been known to exploit the technique. It’s known as the Big Lie. Process carefully this year.

‘Crowd-sourced’ news. The AP boasts contributing reporters in more than 5,500 cities and 160 countries, non-professional news junkies who submit stories and photos. Internet voting decides the value. A third party then sells the stories to traditional media. Next: journalistic anarchy.

Blogging is a two-way street. The number of B2B firms engaged in blogging has plummeted since 2006. Findings by Forrester Research suggest many B2B marketers cannot seem to find an audience because they fail to realize that decent blogging should resemble a coffee shop conversation, not a whitepaper.

The mark of Twain. With election coverage inundating us from all sides (well, from the Left and the Right, anyway), let’s take a look at Mark Twain, the original comedic commentator on serious matters. “The political and commercial morals of the United States are not merely food for laughter, they are an entire banquet,” he said. Another: “The New York papers have long known that no large question is ever really settled until I have been consulted.”

Touch. In a world where print is dying, fancy magazines appear to be an exception. The Royal Mail in the UK shows that more information provided more frequently gains greater attention. And if it’s snail-mailed, readers keep it longer. (The daily 60-page Ledlie Letter will be out soon.)

Quiz: This month’s puzzler comes from Jim MacGregor, vice chairman of The Abernathy MacGregor Group, and a master of M&A communications. Who is the only Vice President of the United States to “write” a #1-on-the-charts rock ‘n roll bestseller? A CD to the winner.

Quote to note: “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter Drucker

Thanks for reading.

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