Joe Ledlie recently spoke to a group of Atlanta business leaders on how to use communications to protect their firms against online attack, government intrusion, and negative media coverage.
“In a time when technology is allowing businesses to be more efficient than ever, they are being plagued by interference from third parties,” he said. New obstacles to business success can range from hostile consumer review sites to aggressive PR by a growing number of government agencies.
The event was hosted by Beta Gamma Sigma, the official international honor society for accredited business schools. Since its founding in 1913, the society has inducted into membership more than 750,000 outstanding students who have graduated from top-ranked MBA/BSBA programs. Tens of thousands of those members work and reside in the Southeast.