Media Relations Training Case Study
A client we had previously assisted returned to The Ledlie Group when her new company, a mobile financial services provider, was to announce its commercial launch in the marketplace.
We developed and implemented a media outreach plan supporting the launch, attracting the attention of trade, local and national media outlets. By scheduling one-on-one briefings between key company executives and influential reporters and industry analysts, we were able to help secure coverage in a wide variety of publications.
Since then, The Ledlie Group has played an integral role in media relations training for subsequent product launches, service roll-outs and partnership announcements, as well as in the development of sales and marketing messages.