24 Million Hits and Counting

24 Million Hits and Counting

Media Relations Campaign Case Study

“The client received so much free media, the ad wizards should study these guys.” – The New Republic, referring to a campaign by The Ledlie Group.

That quote refers to media placements logged in one week during a single campaign. The modestly priced campaign reached 1.7 million people through hard copy publications and over 24 million people through broadcast and online media. A sampling of the media hits follows:

  • South China Morning Post
  • The China Post
  • South Florida Sun-Sentinel
  • Austin American-Statesman (Austin, Texas)
  • The Columbus Dispatch
  • Hartford Courant
  • Chicago Tribune
  • Minnesota Public Radio
  • Dallas Morning News
  • The Detroit News
  • Los Angeles Daily News (Van Nuys, California)
  • The Toronto Sun
  • FOX TV in 31 cities
  • The Detroit Free Press
  • The National Journal
  • Reno Gazette-Journal (Reno, Nevada)
  • The Telegraph Herald (Dubuque, Iowa)
  • The Record (New Jersey)
  • Orlando Sentinel
  • The Peterborough Examiner (Ontario, Canada)
  • Arizona Daily Star (Tucson, Arizona)
  • The New York Post (Hard copy)
  • Staten Island Advance (Hard copy)
  • Chicago Tribune (Hard copy)
  • The Frontrunner (Hard copy)
  • Grand Rapids Press (Michigan) (Hard copy)
  • The Virginian-Pilot (Norfolk, Virginia) (Hard copy)
  • Mobile Register (Alabama) (Hard copy)
  • FoxNews.com
  • Kansas City Star
  • Sacramento Bee
  • Houston Chronicle
  • Ft. Wayne Journal-Gazette
  • The Miami Herald
  • Chicago Public Radio
  • Contra Costa Times
  • MSNBC
  • Las Vegas Sun
  • Seattle Times
  • Washington Times
  • WTOP News Radio (Washington, DC)
  • San Francisco Chronicle
  • Google News
  • International Herald Tribune
  • Newsweek.com
  • TodayShow.com
  • Orange County Register
  • Nola.com (New Orleans newspapers)
  • The Olympian (Washington State)
  • USA Today
  • The Guardian
  • Washington Post
  • CBSNews.com
  • Denver Post
  • New York Post
  • Seattle Post-Intelligencer
  • San Francisco Examiner
  • Al.com (Alabama newspapers, Birmingham News, Mobile Register, Huntsville Times)
  • Forbes.com
  • Chicago Sun-Times
  • Press-Democrat (Santa Rosa, California)
  • New Zealand Herald
  • Albany Times-Union (Albany, New York)
  • Florida Times-Union (Jacksonville, Florida)
  • Asheville Citizen-Times (Asheville, North Carolina)
  • The New York Times
  • The Boston Globe
  • Charleston Post and Courier (Charleston, South Carolina)
  • Dayton Daily News (Dayton, Ohio)
  • News Talk 1010 CFRB (Toronto)
  • CNBC
  • San Diego Union-Tribune
  • El Paso Times (El Paso, Texas)
  • Fresno Bee (Fresno, California)
  • Tucson Citizen (Tucson, Arizona)
  • Amherst Daily News (Nova Scotia)
  • The Bakersfield Californian
  • The Philadelphia Inquirer
  • San Jose Mercury News
  • The News & Observer (Raleigh, Durham, Cary, Chapel Hill, North Carolina)
  • The Plain Dealer (Cleveland, Ohio)
  • StarTribune.com (Minneapolis)
  • Orlando Sentinel
  • South Florida Sun-Sentinel
  • The Baltimore Sun
  • Minneapolis Star Tribune
  • And 55 other TV news programs
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